The Emirates VR Experience

• Virtual Reality

The vision started in 2018 when we decided to build a web-based 3D seatmap experience enabling us to bring to life the superior onboard product experience digitally. This web-based 3D seat map was integrated across all of Emirates' digital touchpoints including Emirates.com, and the Emirates mobile app. Following the success of web-based technology, we decided to further augment this platform and create a full-fledged VR experience to further merchandise our onboard experience via a native Oculus VR app.

We worked very closely with Renacen, a VR company based in Spain to generate the 3D graphics. After multiple rounds of user research and competitor analysis, we were able to benchmark and deliver a world-class user experience in both the web-based VR and the native Oculus app. The product has won multiple regional and international awards.