Profile section | The Emirates App

• Native app

In order to always give the best experience for the customer, it is extremely important that the profile section is always updated with his latest information. The main goal of this exercise was to reduce the complexity of the online forms and the effort required for updating the information.

We took a data-driven approach, and closely monitored the behaviors of our users using heat maps and live session recording, this gave us lots of insights that were leveraged during the design process.